Post by account_disabled on Feb 28, 2024 12:30:56 GMT 8
Since only the most important variables will be involved in split tests and experiments, some variables (part of audiences, creatives and placement) may be left without proper evaluation of effectiveness. To correct this situation and be more objective in all decisions, it is worth using statistical calculators - online services that help determine the significance of data. As an example, I will give a service that I use personally - serviceNeil Patel(Neil Patel). In this tool, you need to set the size of the initial sample for each of the options (there may be more than two), as well as the number of targeted actions achieved (if you measure the ad in terms of CTR, then the size samples are impressions and targeted actions are clicks ).
After that, the calculator shows the estimate as per screenshots below. In this case, 100 clicks and a difference of 3% was not enough Step 6/7. Data analysis and optimization I decided to combine these two points, since without qualitative analysis it is impossible to Norway Phone Number make reasonable adjustments, and the results of these adjustments will still need to be analyzed later. First of all, create a set of segments for future analysis. Main segments: Google Ads search traffic; traffic from KMS Google Ads campaigns (without remarketing); traffic from remarketing campaigns; segments by gender, age, geotargeting if you're interested. These segments will be used for analysis and hypothesis formation. Let's analyze each of the types of campaigns separately. 6.1. Optimization of search campaigns (brand traffic) Most often, monitoring the work of brand campaigns consists of simple regular jobs.
What is the difficulty? If there is little traffic, the probability that the hypothesis about the effectiveness of a particular key will be successful decreases rapidly. Therefore, you will have to wait until a sufficient amount of data has accumulated to make conscious adjustments. The audience Pay attention to working with audiences: working with interested audiences and audiences with special intentions; working with remarketing audiences. If in the "Audiences" section you see that a specific audience in search campaigns (we apply the previously created segment) has a higher conversion rate, and the data is enough to make a decision (we check the difference in conversion rates between several audiences using a statistical calculator), then you can add it in the Republic of Kazakhstan with a certain adjustment of rates.
After that, the calculator shows the estimate as per screenshots below. In this case, 100 clicks and a difference of 3% was not enough Step 6/7. Data analysis and optimization I decided to combine these two points, since without qualitative analysis it is impossible to Norway Phone Number make reasonable adjustments, and the results of these adjustments will still need to be analyzed later. First of all, create a set of segments for future analysis. Main segments: Google Ads search traffic; traffic from KMS Google Ads campaigns (without remarketing); traffic from remarketing campaigns; segments by gender, age, geotargeting if you're interested. These segments will be used for analysis and hypothesis formation. Let's analyze each of the types of campaigns separately. 6.1. Optimization of search campaigns (brand traffic) Most often, monitoring the work of brand campaigns consists of simple regular jobs.
What is the difficulty? If there is little traffic, the probability that the hypothesis about the effectiveness of a particular key will be successful decreases rapidly. Therefore, you will have to wait until a sufficient amount of data has accumulated to make conscious adjustments. The audience Pay attention to working with audiences: working with interested audiences and audiences with special intentions; working with remarketing audiences. If in the "Audiences" section you see that a specific audience in search campaigns (we apply the previously created segment) has a higher conversion rate, and the data is enough to make a decision (we check the difference in conversion rates between several audiences using a statistical calculator), then you can add it in the Republic of Kazakhstan with a certain adjustment of rates.